Driving response is about delivering the right offer at the right time to the right person. In the world of Invitation-to-Apply (ITA) strategies, marketers are often seeing high response rates but low approvals creating a growing need to better segment …
Fraud is Inevitable but Not Insurmountable A study conducted last year by LexisNexis Risk Solutions found the following: The average cost of fraud has risen 8.1% across lenders since 2017. Every $1 of fraud now costs these firms $3.05 compared to $2.82 …
Whether your marketing channel of choice is digital or traditional, identifying your relevant target audience is [still] the biggest challenge.
Insight matters. Data driven decisioning across the entire customer lifecycle is critical. Learn from the best.
Using non-tradeline sources of data can be a nice way to gain a leg up on competition in the auto finance industry when it comes to specific cohorts.
Data-Driven Marketing – using look-a-like and propensity modeling to bolster marketing effectiveness.
In a recent survey of marketers at top financial institutions conducted by LexisNexis Risk Solutions, 78% of respondents identified an inability to control risk as a significant challenge in their customer acquisition campaigns.