Addressing Fraud in Marketing – with Alternative Data

Commentary by: John McWilliams

Fraud is Inevitable but Not Insurmountable A study conducted last year by LexisNexis Risk Solutions found the following: The average cost of fraud has risen 8.1% across lenders since 2017. Every $1 of fraud now costs these firms $3.05 compared to $2.82 …

Digital Marketing – Leveraging Alternative Data to Make Virtual More of a Reality

Commentary by: John McWilliams

Whether your marketing channel of choice is digital or traditional, identifying your relevant target audience is [still] the biggest challenge.