Driving response is about delivering the right offer at the right time to the right person. In the world of Invitation-to-Apply (ITA) strategies, marketers are often seeing high response rates but low approvals creating a growing need to better segment …
Fraud is Inevitable but Not Insurmountable A study conducted last year by LexisNexis Risk Solutions found the following: The average cost of fraud has risen 8.1% across lenders since 2017. Every $1 of fraud now costs these firms $3.05 compared to $2.82 …
Synthetic identity fraud involves the use of a fictitious identity. Fraudsters create new identities using a combination of real and fabricated information.
Whether your marketing channel of choice is digital or traditional, identifying your relevant target audience is [still] the biggest challenge.
RiskView™ clarifies the rich texture of a financial life, revealing insight that gives you a competitive edge in the market. Are you leading the pack?
Insight matters. Data driven decisioning across the entire customer lifecycle is critical. Learn from the best.
While successful marketing thrives in various forms, can digital marketing and traditional marketing really co-exist?
Competition for lower risk customers is fierce, and marketers are using every tool and channel at their disposal to target them…or so they think.
Not only can you find unique insights, and uncover propensities about your customers, but now you can leverage these insights and reach out to prospects that mimic your “best” customers.
Using non-tradeline sources of data can be a nice way to gain a leg up on competition in the auto finance industry when it comes to specific cohorts.