Driving response is about delivering the right offer at the right time to the right person. In the world of Invitation-to-Apply (ITA) strategies, marketers are often seeing high response rates but low approvals creating a growing need to better segment …
Fraud is Inevitable but Not Insurmountable A study conducted last year by LexisNexis Risk Solutions found the following: The average cost of fraud has risen 8.1% across lenders since 2017. Every $1 of fraud now costs these firms $3.05 compared to $2.82 …
Whether your marketing channel of choice is digital or traditional, identifying your relevant target audience is [still] the biggest challenge.
Insight matters. Data driven decisioning across the entire customer lifecycle is critical. Learn from the best.
Not only can you find unique insights, and uncover propensities about your customers, but now you can leverage these insights and reach out to prospects that mimic your “best” customers.
Data-Driven Marketing – using look-a-like and propensity modeling to bolster marketing effectiveness.
Marketers need an edge. Finding new and unique data sources is a challenge. Quality, breadth of coverage, usability, are key concerns. Alternative data could unlock much needed fresh insights on customers and prospects.
Acquisition of players in baseball is just as important as FIs acquiring the right customers. How data plays a vital role in marketing campaign performance.