Addressing Fraud in Marketing – with Alternative Data

Commentary by: John McWilliams

Fraud is Inevitable but Not Insurmountable A study conducted last year by LexisNexis Risk Solutions found the following: The average cost of fraud has risen 8.1% across lenders since 2017. Every $1 of fraud now costs these firms $3.05 compared to $2.82 …

3 Key Marketing Lessons from Guy Kawasaki

Commentary by: John McWilliams

Insight matters. Data driven decisioning across the entire customer lifecycle is critical. Learn from the best.