Revitalizing Invitation-to-Apply Marketing with Alternative Data

Commentary by: John McWilliams

Driving response is about delivering the right offer at the right time to the right person. In the world of Invitation-to-Apply (ITA) strategies, marketers are often seeing high response rates but low approvals creating a growing need to better segment …

Addressing Fraud in Marketing – with Alternative Data

Commentary by: John McWilliams

Fraud is Inevitable but Not Insurmountable A study conducted last year by LexisNexis Risk Solutions found the following: The average cost of fraud has risen 8.1% across lenders since 2017. Every $1 of fraud now costs these firms $3.05 compared to $2.82 …

Digital Marketing – Leveraging Alternative Data to Make Virtual More of a Reality

Commentary by: John McWilliams

Whether your marketing channel of choice is digital or traditional, identifying your relevant target audience is [still] the biggest challenge.

3 Key Marketing Lessons from Guy Kawasaki

Commentary by: John McWilliams

Insight matters. Data driven decisioning across the entire customer lifecycle is critical. Learn from the best.

Mitigating Risk on the Front End in Communications, Media and Mobile Industries with “Alternative” Data

Commentary by: John McWilliams

Competition for lower risk customers is fierce, and marketers are using every tool and channel at their disposal to target them…or so they think.

Alternative Data – Turning Unique Insight into Action

Commentary by: John McWilliams

Not only can you find unique insights, and uncover propensities about your customers, but now you can leverage these insights and reach out to prospects that mimic your “best” customers.

Most Marketers Struggle to Get Information on Prospects

Commentary by: John McWilliams

Marketers need an edge. Finding new and unique data sources is a challenge. Quality, breadth of coverage, usability, are key concerns. Alternative data could unlock much needed fresh insights on customers and prospects.