Driving response is about delivering the right offer at the right time to the right person. In the world of Invitation-to-Apply (ITA) strategies, marketers are often seeing high response rates but low approvals creating a growing need to better segment …
Fraud is Inevitable but Not Insurmountable A study conducted last year by LexisNexis Risk Solutions found the following: The average cost of fraud has risen 8.1% across lenders since 2017. Every $1 of fraud now costs these firms $3.05 compared to $2.82 …
Whether your marketing channel of choice is digital or traditional, identifying your relevant target audience is [still] the biggest challenge.
Insight matters. Data driven decisioning across the entire customer lifecycle is critical. Learn from the best.
While successful marketing thrives in various forms, can digital marketing and traditional marketing really co-exist?
Competition for lower risk customers is fierce, and marketers are using every tool and channel at their disposal to target them…or so they think.
Not only can you find unique insights, and uncover propensities about your customers, but now you can leverage these insights and reach out to prospects that mimic your “best” customers.
Data-Driven Marketing – using look-a-like and propensity modeling to bolster marketing effectiveness.
Marketers need an edge. Finding new and unique data sources is a challenge. Quality, breadth of coverage, usability, are key concerns. Alternative data could unlock much needed fresh insights on customers and prospects.
2015 marked a banner year for vehicle sales, as U.S. auto makers sold 17.2 million cars and light trucks. This represents a substantial recovery from the most recent economic downturn when sales bottomed out at 10.4 million in 2009. So …