It is common knowledge that large volumes of data are being constantly generated and a good portion of this can be used to better understand a potential borrower. This profusion of data has only provided greater depth and reach to …
Fraud is Inevitable but Not Insurmountable A study conducted last year by LexisNexis Risk Solutions found the following: The average cost of fraud has risen 8.1% across lenders since 2017. Every $1 of fraud now costs these firms $3.05 compared to $2.82 …
The use of social networks in marketing has exploded over the past decade. We discuss the benefits of understanding real-life relationships and associations between individuals to improve the results of network and referral marketing.
Whether your marketing channel of choice is digital or traditional, identifying your relevant target audience is [still] the biggest challenge.
Insight matters. Data driven decisioning across the entire customer lifecycle is critical. Learn from the best.
While successful marketing thrives in various forms, can digital marketing and traditional marketing really co-exist?
Competition for lower risk customers is fierce, and marketers are using every tool and channel at their disposal to target them…or so they think.
Data-Driven Marketing – using look-a-like and propensity modeling to bolster marketing effectiveness.