Businessman using mobile smartphone and icon network connection
How to Uncover Accurate and Relevant Insights...
John McWilliams

Organizations today are feeling overwhelmed by the explosion of marketing data and who can blame them? The amount of data currently being produced is truly staggering—2.5 quintillion bytes of data every single day.  If that doesn’t give you pause, consider …

Data: The Core of Marketing Transformation
Jeff Chandler

Marketing technology is rapidly evolving as many say we’re in the midst of a tech renaissance but at the core of each marketing transformation is data. As a result of this rapid transformation, marketers are challenged to keep pace. There are …

Key Takeaways from Financial Brand Forum 2019
Jeff Chandler

The Financial Brand Forum is an elite conference on marketing, CX, data analytics and digital transformation for the banking industry. The event is built exclusively for senior-level executives working in the financial industry — specifically marketers at retail banks and …

Revitalizing Invitation-to-Apply Marketing with...
John McWilliams

Driving response is about delivering the right offer at the right time to the right person. In the world of Invitation-to-Apply (ITA) strategies, marketers are often seeing high response rates but low approvals creating a growing need to better segment …

alternative data has a very important role in financial inclusion
The Age of Alternative Data: Elevating Credit...
Naagesh Padmanaban

It is common knowledge that large volumes of data are being constantly generated and a good portion of this can be used to better understand a potential borrower. This profusion of data has only provided greater depth and reach to …

Alternative data provides unique insights that mitigate fraud at the marketing stage of the customer/prospect lifecycle
Addressing Fraud in Marketing – with...
John McWilliams

Fraud is Inevitable but Not Insurmountable A study conducted last year by LexisNexis Risk Solutions found the following: The average cost of fraud has risen 8.1% across lenders since 2017. Every $1 of fraud now costs these firms $3.05 compared to $2.82 …

Referral Marketing with Real Social Networks | LexisNexis Risk Solutions
Referral Marketing with Real Social Networks
Solomon Semere

The use of social networks in marketing has exploded over the past decade. We discuss the benefits of understanding real-life relationships and associations between individuals to improve the results of network and referral marketing.

Digital Marketing – Leveraging Alternative Data to Make Virtual More of a Reality
Digital Marketing – Leveraging Alternative Data...
John McWilliams

Whether your marketing channel of choice is digital or traditional, identifying your relevant target audience is [still] the biggest challenge.

3 Key Marketing Lessons from Guy Kawasaki
3 Key Marketing Lessons from Guy Kawasaki
John McWilliams

Insight matters. Data driven decisioning across the entire customer lifecycle is critical. Learn from the best.

To Infinity and Beyond?
To Infinity and Beyond?
Jeff Chandler

While successful marketing thrives in various forms, can digital marketing and traditional marketing really co-exist?