Financial-Health
Expanding the View: Alternative Data and...
Solomon Semere

This article focuses on how lenders can utilize alternative data to positively impact financial health while mitigating risk and fostering profitable business growth.

Businessman using mobile smartphone and icon network connection
How to Uncover Accurate and Relevant Insights...
John McWilliams

Organizations today are feeling overwhelmed by the explosion of marketing data and who can blame them? The amount of data currently being produced is truly staggering—2.5 quintillion bytes of data every single day.  If that doesn’t give you pause, consider …

Data: The Core of Marketing Transformation
Jeff Chandler

Marketing technology is rapidly evolving as many say we’re in the midst of a tech renaissance but at the core of each marketing transformation is data. As a result of this rapid transformation, marketers are challenged to keep pace. There are …

Revitalizing Invitation-to-Apply Marketing with...
John McWilliams

Driving response is about delivering the right offer at the right time to the right person. In the world of Invitation-to-Apply (ITA) strategies, marketers are often seeing high response rates but low approvals creating a growing need to better segment …

alternative data has a very important role in financial inclusion
The Age of Alternative Data: Elevating Credit...
Naagesh Padmanaban

It is common knowledge that large volumes of data are being constantly generated and a good portion of this can be used to better understand a potential borrower. This profusion of data has only provided greater depth and reach to …

Alternative data provides unique insights that mitigate fraud at the marketing stage of the customer/prospect lifecycle
Addressing Fraud in Marketing – with...
John McWilliams

Fraud is Inevitable but Not Insurmountable A study conducted last year by LexisNexis Risk Solutions found the following: The average cost of fraud has risen 8.1% across lenders since 2017. Every $1 of fraud now costs these firms $3.05 compared to $2.82 …

Early Payment Default – Borrowers that Ghost
Early Payment Default – Borrowers that Ghost
Zachary Tondre

Utilizing multiple viewpoints into an identity can help mitigate early payment default and streamline the online application process.

Referral Marketing with Real Social Networks | LexisNexis Risk Solutions
Referral Marketing with Real Social Networks
Solomon Semere

The use of social networks in marketing has exploded over the past decade. We discuss the benefits of understanding real-life relationships and associations between individuals to improve the results of network and referral marketing.

From Credit Invisible to "In" the Financial Mainstream | LexisNexis Risk Solutions
Into and Out of the Shadows – Turning on the...
Solomon Semere

Our latest research traces the steps consumers take to credit visibility, demonstrating how alternative data can accelerate the path to mainstream financial services.

Trailblazing to Credit Expansion
Trailblazing to Credit Expansion
Jeff Chandler

You’re on the road to new credit opportunities, but as you expand into new markets, you may find that current tools and processes actually hinder your progress.