Driving response is about delivering the right offer at the right time to the right person. In the world of Invitation-to-Apply (ITA) strategies, marketers are often seeing high response rates but low approvals creating a growing need to better segment …
It is common knowledge that large volumes of data are being constantly generated and a good portion of this can be used to better understand a potential borrower. This profusion of data has only provided greater depth and reach to …
Fraud is Inevitable but Not Insurmountable A study conducted last year by LexisNexis Risk Solutions found the following: The average cost of fraud has risen 8.1% across lenders since 2017. Every $1 of fraud now costs these firms $3.05 compared to $2.82 …
Utilizing multiple viewpoints into an identity can help mitigate early payment default and streamline the online application process.
The use of social networks in marketing has exploded over the past decade. We discuss the benefits of understanding real-life relationships and associations between individuals to improve the results of network and referral marketing.
You’re on the road to new credit opportunities, but as you expand into new markets, you may find that current tools and processes actually hinder your progress.
LexisNexis Risk Solutions and Credit Builders Alliance partner to promote data transparency by bringing alternative credit reports to community lenders.
RiskView™ clarifies the rich texture of a financial life, revealing insight that gives you a competitive edge in the market. Are you leading the pack?
Credit unions looking for ways to grow loans do not necessarily need to look outside of their membership. Grow loans organically with higher yields while fostering financial inclusion.
While successful marketing thrives in various forms, can digital marketing and traditional marketing really co-exist?