Articles

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Date Headline
Data: The Core of Marketing Transformation
By: Jeff Chandler
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Key Takeaways from Financial Brand Forum 2019
By: Jeff Chandler
2 Comments
Revitalizing Invitation-to-Apply Marketing with Alternative Data
By: John McWilliams
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The Age of Alternative Data: Elevating Credit Risk Management
By: Naagesh Padmanaban
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Addressing Fraud in Marketing – with Alternative Data
By: John McWilliams
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Early Payment Default – Borrowers that Ghost
By: Zachary Tondre
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Referral Marketing with Real Social Networks
By: Solomon Semere
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Synthetic Identity Fraud Rises
By: Matt Trost
1 Comment
Digital Marketing – Leveraging Alternative Data to Make Virtual More of a Reality
By: John McWilliams
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Into and Out of the Shadows – Turning on the Lights with Alternative Data
By: Solomon Semere
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