Alternative Data – Turning Unique Insight into Action

Commentary by: John McWilliams

Not only can you find unique insights, and uncover propensities about your customers, but now you can leverage these insights and reach out to prospects that mimic your “best” customers.

Most Marketers Struggle to Get Information on Prospects

Commentary by: John McWilliams

Marketers need an edge. Finding new and unique data sources is a challenge. Quality, breadth of coverage, usability, are key concerns. Alternative data could unlock much needed fresh insights on customers and prospects.