The use of social networks in marketing has exploded over the past decade. We discuss the benefits of understanding real-life relationships and associations between individuals to improve the results of network and referral marketing.
Whether your marketing channel of choice is digital or traditional, identifying your relevant target audience is [still] the biggest challenge.
Insight matters. Data driven decisioning across the entire customer lifecycle is critical. Learn from the best.
Competition for lower risk customers is fierce, and marketers are using every tool and channel at their disposal to target them…or so they think.
Not only can you find unique insights, and uncover propensities about your customers, but now you can leverage these insights and reach out to prospects that mimic your “best” customers.
Data-Driven Marketing – using look-a-like and propensity modeling to bolster marketing effectiveness.
Marketers need an edge. Finding new and unique data sources is a challenge. Quality, breadth of coverage, usability, are key concerns. Alternative data could unlock much needed fresh insights on customers and prospects.
Trust, Transparency, Sincerity and Consistency are Key A few weeks ago, I partook in a speaking opportunity at the Marketing to Millennials for Financial Services Event in Brooklyn, New York. The attendees ranged from lenders large and small to established …
The intersection of FinTech, Alternative Data, Millennials, and Financial Inclusion at the 2017 Lendit Conference in NYC When I first heard it, I thought it would make a great headline. It was recently declared by a panelist during a discussion …
In a recent survey of marketers at top financial institutions conducted by LexisNexis Risk Solutions, 78% of respondents identified an inability to control risk as a significant challenge in their customer acquisition campaigns.