Digital Marketing – Leveraging Alternative Data to Make Virtual More of a Reality
Whether your marketing channel of choice is digital or traditional, identifying your relevant target audience is [still] the biggest challenge.
Tag Archives: look-a-like modeling
3 Key Marketing Lessons from Guy Kawasaki
Insight matters. Data driven decisioning across the entire customer lifecycle is critical. Learn from the best.
Alternative Data – Turning Unique Insight into Action
Not only can you find unique insights, and uncover propensities about your customers, but now you can leverage these insights and reach out to prospects that mimic your “best” customers.
Gaining Efficiencies and Effectiveness in Marketing
Data-Driven Marketing – using look-a-like and propensity modeling to bolster marketing effectiveness.
Most Marketers Struggle to Get Information on Prospects
Marketers need an edge. Finding new and unique data sources is a challenge. Quality, breadth of coverage, usability, are key concerns. Alternative data could unlock much needed fresh insights on customers and prospects.