Whether your marketing channel of choice is digital or traditional, identifying your relevant target audience is [still] the biggest challenge.
Insight matters. Data driven decisioning across the entire customer lifecycle is critical. Learn from the best.
Not only can you find unique insights, and uncover propensities about your customers, but now you can leverage these insights and reach out to prospects that mimic your “best” customers.
Data-Driven Marketing – using look-a-like and propensity modeling to bolster marketing effectiveness.
Marketers need an edge. Finding new and unique data sources is a challenge. Quality, breadth of coverage, usability, are key concerns. Alternative data could unlock much needed fresh insights on customers and prospects.
In a recent survey of marketers at top financial institutions conducted by LexisNexis Risk Solutions, 78% of respondents identified an inability to control risk as a significant challenge in their customer acquisition campaigns.
In 2015, credit card issuers are expected to mail out a little over 4 billion credit offers – far from pre-recession levels of 8+ billion. While these numbers have risen since the downturn, they have not rebounded as quickly as …