Whether your marketing channel of choice is digital or traditional, identifying your relevant target audience is [still] the biggest challenge.
Insight matters. Data driven decisioning across the entire customer lifecycle is critical. Learn from the best.
Not only can you find unique insights, and uncover propensities about your customers, but now you can leverage these insights and reach out to prospects that mimic your “best” customers.
Data-Driven Marketing – using look-a-like and propensity modeling to bolster marketing effectiveness.
Marketers need an edge. Finding new and unique data sources is a challenge. Quality, breadth of coverage, usability, are key concerns. Alternative data could unlock much needed fresh insights on customers and prospects.
Acquisition of players in baseball is just as important as FIs acquiring the right customers. How data plays a vital role in marketing campaign performance.