Digital Marketing – Leveraging Alternative Data to Make Virtual More of a Reality

Commentary by: John McWilliams

Whether your marketing channel of choice is digital or traditional, identifying your relevant target audience is [still] the biggest challenge.

3 Key Marketing Lessons from Guy Kawasaki

Commentary by: John McWilliams

Insight matters. Data driven decisioning across the entire customer lifecycle is critical. Learn from the best.

Mitigating Risk on the Front End in Communications, Media and Mobile Industries with “Alternative” Data

Commentary by: John McWilliams

Competition for lower risk customers is fierce, and marketers are using every tool and channel at their disposal to target them…or so they think.

Alternative Data – Turning Unique Insight into Action

Commentary by: John McWilliams

Not only can you find unique insights, and uncover propensities about your customers, but now you can leverage these insights and reach out to prospects that mimic your “best” customers.

Most Marketers Struggle to Get Information on Prospects

Commentary by: John McWilliams

Marketers need an edge. Finding new and unique data sources is a challenge. Quality, breadth of coverage, usability, are key concerns. Alternative data could unlock much needed fresh insights on customers and prospects.