Digital Marketing – Leveraging Alternative Data to Make Virtual More of a Reality
Whether your marketing channel of choice is digital or traditional, identifying your relevant target audience is [still] the biggest challenge.
Tag Archives: Big Data
3 Key Marketing Lessons from Guy Kawasaki
Insight matters. Data driven decisioning across the entire customer lifecycle is critical. Learn from the best.
Mitigating Risk on the Front End in Communications, Media and Mobile Industries with “Alternative” Data
Competition for lower risk customers is fierce, and marketers are using every tool and channel at their disposal to target them…or so they think.
Winning the Race at the AFSA Vehicle Finance Conference & Expo
There are shows in Vegas that are worth going to that do not involve Cirque de Soleil. AFSA’s Vehicle Finance Conference & Expo falls into this category.
Alternative Data – Turning Unique Insight into Action
Not only can you find unique insights, and uncover propensities about your customers, but now you can leverage these insights and reach out to prospects that mimic your “best” customers.
Gaining Efficiencies and Effectiveness in Marketing
Data-Driven Marketing – using look-a-like and propensity modeling to bolster marketing effectiveness.
Most Marketers Struggle to Get Information on Prospects
Marketers need an edge. Finding new and unique data sources is a challenge. Quality, breadth of coverage, usability, are key concerns. Alternative data could unlock much needed fresh insights on customers and prospects.
Millennials Aren’t So Unique After All
Trust, Transparency, Sincerity and Consistency are Key A few weeks ago, I partook in a speaking opportunity at the Marketing to Millennials for Financial Services Event in Brooklyn, New York. The attendees ranged from lenders large and small to established …
[Traditional] Credit Bureau Reports are great… but so was the mainframe computer.
The intersection of FinTech, Alternative Data, Millennials, and Financial Inclusion at the 2017 Lendit Conference in NYC When I first heard it, I thought it would make a great headline. It was recently declared by a panelist during a discussion …
Alternative Data… Today and Beyond
Over the past twenty years, the awareness and adoption of alternative data has grown substantially as financial institutions seek sustainable ways to grow and expand their customer base. Alternative data provides lenders with an opportunity to innovate and differentiate from …